The trusted transaction layer for the secondary robotics market
Used robots should trade like assets — not like scrap. 12Robotics turns them into liquid, verifiable, financeable, and resellable assets by connecting buyers, sellers, and licensed partners in one transaction flow.
Wedge: B2B industrial robot resale in North America.
Expansion: B2C & C2C as robot ownership moves beyond factories.
Confidential · Pre-Seed · 2026
Every deployed robot becomes future secondary-market inventory.
4.66M industrial robots operate globally today (IFR 2025). Robots installed in 2015–2020 are entering their 7–10 year replacement cycle — pushing hundreds of thousands of units toward end-of-life every year. Reshoring, CHIPS-driven factory buildout, and permanent 100% bonus depreciation (which now applies to used equipment) all accelerate the wave.
The secondary market already moves $2–4B a year — with no trusted infrastructure to run on.
The market exists. The rails don't.
New robots are expensive; used ones cost a fraction — but they're hard to evaluate, finance, move, and trust.
Sellers
Plants upgrading, closures, integrators, labs — sell through email chains, brokers, and outdated catalogs. Slow, narrow, underpriced.
Buyers
Can't verify condition, secure financing, or arrange delivery and installation.
The price gap creates demand; the missing trust layer blocks the transaction. So valuable robotic assets sit idle.
Not a listings site. The transaction layer.
12Robotics orchestrates the deal end-to-end. Licensed and specialized partners fulfill each step — financing, leasing, insurance, escrow, logistics, installation, and maintenance.
Asset-light by design: no inventory on the balance sheet, no regulated services provided directly.
Make robots tradable.
We earn when value changes hands.
Transaction fees on closed deals plus partner revenue around each transaction — financing, insurance, logistics, and service referrals. No listing fees, no ad revenue.
A B2B wedge into the robot economy.
B2B
Manufacturers, integrators, labs, robotics startups, enterprise pilots.
B2C
Companies and individuals buying robots through a trusted platform.
C2C
Owner-to-owner resale as service, mobile, and humanoid robots spread (2028–2030 upside).
We start where the assets, buyers, and economics already exist — and expand as robot ownership expands.
Marketplaces list robots. We close transactions.
Listings are commoditizing — a robot marketplace already launched in 2025. The defensible layer is everything around the transaction: verified condition data, partner networks, financing workflows, and pricing intelligence that compound with every deal — and can't be bolted on overnight.